Wednesday, May 1, 2019

Boarding all! This is China CCRC Express!

"My name changed to Shanghai Lily and spent more than one person," Joseph von Sternberg adapted from Harley Hervey's book in 1932, Marilyn Dietrich. Shanghai Express. In her exotic far-east, light and dark contrast movie photography adventure, she will definitely sink her carefully trimmed claws into more men. Among the other passengers on the Shanghai Express, she was not interested in the former fiancé, the unshakable British medical officer Clive Brook; the over-enthusiastic missionary Lawrence Grant; the graffiti smuggler Gustav von Seyffertitz; and the mysterious Eurasian merchant Warner Oran. Coincidentally, Orland often appears in other Chinese-themed movies, most notably Charlie Chen, a charity and heroic Chinese detective in Honolulu, and the future film character of this article.

When the train crossed the warier China's more dangerous passage, Orland showed himself to be the leader of the rebel group, which planned to take the passengers hostage to ensure the release of his imprisoned voters. In the fashion of Boule de Suif, Dietrich, who depicts the infamous "Chinese roller coaster", has remained sexually isolated throughout the journey, allowing herself to go to Holland to save the life of the man she really likes. Josef von Sternberg guides his most fanatical things [view the long, lingering dissolve!], Shanghai Express It is 80% style and 20% substance.

Tickets, from

please....

This article is about the three largest and most visible developments in aged care in China to date. I warned you in advance that this article is very long and long, but the message is very important for those interested in the elderly living in China. Each of these projects has been in the market for at least 2 years, and in a case for nearly 5 years. I call it the CCRC [continue to take care of the retirement community] because that's their goal, and in some ways, this is what the developer has done... or, better yet, it's obviously working hard. One of the developments benefited from limited foreign aid, while others did not. The person who obviously benefited, therefore has the best aged care project in China today. Everyone has a common weakness and everyone has their own strengths. In short, this is a mix of bags and inexperienced eyes [read: China's advanced life experience, not Western high-level life experience; I say this is almost all Western elderly care practitioners who saw their first Chinese project immediately It is concluded that all Chinese senior care is a train wreck] The old man who seems to live in China is only on the wrong track. But it is still early, the train has not left the station, at least not yet.

Those seeking to conduct advanced care business in China are advised to remember some important rules of China's aged care experience: First, the Chinese elderly life is the place for Western elderly care in 1950, but will soon gather; second, forever Don't take the chapter out of context, which means that it is meaningless to compare the Chongqing project with the Santa Barbara project because there are not so many buyers in the Chongqing project. Third, the higher people stay in the acuity chain, the more leverage people have... this translates into success; finally, stays in the first-level coach, during the period.

Before the departure of this train, I want to make the last observation. My thoughts below are a gentle critical analysis, close to subjective evaluation, and sometimes literary satire. In order to prevent me from being detained by the People's Senior Life Police of Beijing South Railway Station [for reference only: a huge railway station], I earnestly believe that these contemplations should not be regarded as cruel condemnation, malicious defamation, negative comments or heaven prohibition, Confucianism discusses any CCRC or China's advanced living potential discussed here. On the contrary, I am not apostate; I have seen a bright future. If all three communities can explain what the Chinese can achieve immediately, the next decade will be very important for the professionals in China's aged care business. outstanding.

Finally, with the whistle, for those who are not fully familiar with the CCRC, they are often defined as a campus-style residential complex that assembles independent residences for active but advanced adults, providing assistance to older people who need some support. The Living Unit provides daily activities and skilled care for frail or infirm adults who require frequent assistance or acute medical care. In addition, various cultural facilities, sports facilities and business support services are often provided, providing basic necessities and accessories such as hair salons, laundry/dry cleaning shops and various shops.

First stop, the general's garden.....from

General's garden!

Nearly two years ago, when I first visited the General Garden, I thought, "This is the case... modern high-class life has indeed come to China." But after my fourth trip and some very rigorous investigations and analysis, I began to see cracks in hardware and software. In a sense, the general garden locomotive had lost momentum.

The General Garden was opened to the public around 2009. It is located in the northeast quadrant of Beijing [next to the Fourth Ring Road], not far from Beijing Capital International Airport and the Film Museum. This land is the land of the Ministry of Transport, and the surrounding area of ​​the property is still the test track [real] of China's high-speed railway. I refer to General's Garden as CCRC because it loosely embodies the simple definition of CCRC, as described above. In fact, General's Garden offers 51 villas or large townhouses with private gardens, 160 independent/auxiliary living apartments and 280 professional care units, all located in the gated compound. This facility also offers a 3-hole golf course [plus driving range], an unusual man-made forest park, an incredible large, unfinished 17,000-square-meter spa club, and a 160-room for visitors and a dedicated The clinic is in Chinese medicine.

So what happened? Well, as of January 2012, only 14 villas have been sold, and less than 10 residents have purchased golf course membership [by the way, as of October last year, they also owned an expensive Australian resident PGA Pro, Course members for all residents] since its opening 2 years ago. I will learn more about the Comfort Membership Program, but this is too complicated [for example, the membership of the golf course is the price of the ball]. These villas range in size from 700-800 square meters. The price of unfinished space ranges from RMB 45 million to RMB 55 million. IL / AL units can provide RMB 1.5 million for services as needed. Although the occupancy rate of IL/AL living apartments and skilled nursing units is quite high [75%-80%], there may be many reasons for the performance of the villas to stagnate. By the way, I must point out that the best thing about the General Garden is the aged care plan; it was built by an Australian group and they did the most advanced work. Until recently, Australians continued to manage this part of the facility; he has extensive experience and insights into how Chinese seniors need/who want aged care. Thanks to the master of Chinese senior nursing experience! Our visit to General's Garden's business plan allows us to tabulate most of the rental and sales data they share with our customers.

Unlike possible small engines, ["from

I think I can, I think I can...
"] The general garden villa has never been over the mountain. I believe this is because:

1] The land where the facility is located is called "collective land" and does not transfer the ownership of the fee to the buyer, only long-term lease [village or IL/AL unit for about 50 years]. As a result, potential buyers face the opportunity to purchase extremely expensive depreciable assets that cannot be pledged under Chinese law.

2] General's Garden seems to have never had a comprehensive marketing plan and buyer promotion plan, except for the unit that pursues ownership to sell the political network, and

3] Perhaps the least understood aspect of the facility, its capitalization and financial game plan seems to be at best only from

ad hoc
. Since last fall, the warning signal was as subtle as the whistle of the diesel engine at 4 am: the contractor stopped receiving payments, the rest of the units and clubs stopped construction, the delay in maintenance increased sharply, a hostile takeover occurred, and senior management stopped receiving salaries.

On the other hand, IL / AL units are relatively successful. Although the ownership of this unit [meaning the title is expressed] is no different from the ownership of the villa, they are much cheaper [in fact, their average price is as high as 12,000 square meters]. Interestingly, there is a trend for older people to buy these units and let their children live in.....but strange. Despite the existence of the CCRC, the Chinese law did not prevent young people from living there. I think this shows that the pricing of the facility is as much as attractive, or more likely, the parents plan to move in at some point in the future.

In late January 2012, General's Garden's new executives were in trouble because of their poorly analyzed, hostile takeovers, and 12 people were fired, many of whom were experienced senior executives. The terminal analysis may be that General's Garden ignores the market that fully understands them, does not determine the target buyer, and never fully predicts the unit's capital requirements to determine the break-even point; a fatal error.

I would say, in all fairness, the review of General's Garden must include praise for the original management. The basic concept of this CCRC is a comprehensive, comprehensive infrastructure; it is just...




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