Artificial intelligence will change everything we do in advertising and marketing, but it won't change the way we think. The truth is that, if used properly, RPA software and intelligent machine learning can provide companies and agents with the ability to deliver a superior experience for their customers. This kind of campaign that lets customers move emotionally.
After all, this is the key to a loyal customer base. People who come back again and again because they know a company understands their intuition. After Steve Jobs inspired his iconic Mac font design in a calligraphy class, he saw that creativity and intelligent automation seem to be the farthest concepts of each other, but in fact, they are essentially interconnected. of.
We are currently drowning in the data ocean. These data contain valuable information about consumer preferences, likes and dislikes. The key to creating what consumers really want. Even giants such as holding companies will invest a lot of resources to deal with these numbers.
Combining artificial intelligence with creativity can open up a whole new field of marketing and advertising. There are three ways to do this, they are all interrelated.
Target experience - When you add an AI to your marketing mix, it opens a brand new category in the channel. This means a tailored experience for every different type of customer in the market. Use the same campaigns to capture millennials and baby boomers, using powerful messages that appeal to every group. This is not something for tomorrow. Many agents are already deploying artificial intelligence technology and generating fully operational ideas. According to entrepreneurs, artificial intelligence will help companies locate customers more accurately and place budget funds where they belong.
Stricter budget - When it comes to the dollar, the analytical capabilities of artificial intelligence software will help solve one of the oldest problems in advertising. Providing a return on investment and helping the company's capital activities can bring planned risks. Marketing and creativity want a higher budget, and companies want to cut costs. There is no "correct" or "wrong" party here. A large part of the advertising is trial and error, but it means wasting money. However, when companies and agents use intelligent machine learning software to analyze customer data, many guesses disappear. This creates a positive feedback loop where funds can flow to projects that need it and build a richer marketing experience.
The combination of creativity and data - Any valuable marketing manager knows that the best ideas can be achieved through data and analytics. Machine learning algorithms are making this symbiotic cycle even more powerful. They can perform complex functions without compromising the customer experience. In this way, creative teams can get quick feedback, giving companies time to change their methods and become agile. Instead of waiting for an analysis to determine whether an activity is resonating, the company can get results in real time.
Don Draper was killed because of the value that artificial intelligence can add to the idea. This is an opportunity to guess behind and make more influential campaigns. Whether you like it or not, advertising and marketing are just one of many areas where AI is going to change.
Orignal From: 3 surprising ways artificial intelligence can drive marketing and advertising to the next level
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