Sometimes, business people are more difficult to do than ever, such as doing marketing. When you accept it, marketing is simple: discover the ethical value inherent in the product you sell, and present it in an unforgettable way that differentiates you from your competitors. What can be so difficult? Of course, we all know that the devil is in the details, the implementation is the sharp end of his pitchfork.
Anyone who knows about our work or read our articles knows that we recommend video as the best strategy for achieving your key marketing goals: providing memorable and differentiated information that highlights the ethical value of your brand. If you follow the trend, you will know that the video is spreading online, just like the cream cheese on a fresh toasted bagel. Unfortunately, quite a bit of cheese is a balanced, homogeneous package with almost no impression.
Not long ago, we created a series of articles called Killer Campaigns that showed a lot of ads and pointed out ways to make them effective. In this new killing video technology series, we'll show you some of the cutting-edge methods we use to create memorable and differentiated marketing messages.
It starts with words
The best starting point is the beginning, everything starts with WORDS. Let us face it, we will not live in the golden age of the joints. The era of communication created by the Internet and its social media boom has created a chattering tower. The eloquence of Churchill, Roosevelt, Kennedy and Martin Luther King, clarity and emotional influence have been replaced by instant messaging abbreviations, 15 second sound bites and 140 character tweets, all of which are a mile and a minute by your side, Everyone is talking about it at the same time, and there is largely no useful or relevant thing.
If you can't express your message in a meaningful way, you'll have trouble getting started. ' You might think this is old fashioned, but the words make sense. The confusion and confusion that led to different marketing and sales led to a generation of business owners and managers unable to produce or provide elaborate statements about who they are, what they did, and why customers should care.
This problem is often hidden, because when you face to face, you can escape, but remove the physical presence and interaction between people from your website, you can get a brand new game. This is one of the reasons we highly recommend video web hosting, but this is another discussion, and now we want to focus on text, because text can bring your marketing dreams, or they can create the worst advertising nightmare.
You are looking at the wrong tutor
There are countless articles, a lot of statistical analysis, and countless articles and white papers on how companies can take advantage of the web. Like many commercial writings, it focuses on large, well-known companies as a source of expertise and savvy business strategy. Ok, let me tell you a little secret, most of these big companies are running bad, creative and intellectual bankruptcy. Most people have succeeded in the past and the past of consumer inertia. Ultimately, big companies are about power and money, not about expertise and innovation. Of course there are exceptions? I may be harsh, but the bottom line here is that you need to look more closely at what really works and why, without you can use countless money to bury your competitors and flood the TV with endless repetitive actions, infiltrating into The viewer's sight. Consciousness is like some drugs that aliens change their minds.
Dynamic layout
Now some people are thinking about when to master this technology. Why didn't he give me a lot of points? why? Because if you don't understand why you want to do something, you shouldn't do it. If you don't know why it works, you won't know how to fix them.
People are very busy, the pace of business is fast, but if you don't take the time to understand how things work, then you will waste a lot of time and money. This also applies to your customers. They need to use your video presentations to attract and motivate them to absorb your brand information. If the customer doesn't know who you are and what you really do, they will never satisfy the customer.
So here, Kinetic Typography is an exciting and innovative video technology that combines the power of vision and sound to deliver meaningful and memorable information based on the power of words.
The technology originated from animators who used visuals of monologues and animated scripts to provide visual emphasis. This is a simple idea, but it is tricky to implement. If done well, it is an effective way to deliver marketing messages. This technology can access the verbal and visual memory centers of the audience's brain and create brand awareness, which is the goal of every marketing plan.
Why is dynamic typography effective?
Dynamic typography permeates awareness because dynamic presentation of spoken and written text acts as a mutually reinforcing mnemonic device. Don't be fooled into thinking that only visual effects can make up for any deficiencies in the script. Your text creates a language framework that defines your brand; it creates an environment in which you can communicate with the audience; it allows you to take ownership of these words and limit your competitors to be able to provide your marketing efforts stand by. In short, words have meaning, words can touch you, make you moved, is not the full meaning of marketing?
Orignal From: Dynamic layout: killer network video marketing technology
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