Some types of reciprocity are appropriate; others are not in commercial transactions. This article discusses three types of reciprocity - promotion, bribery or kickback - and how to distinguish them.
An ethical and appropriate business reciprocity will be a gift, given when no one expects you or the company will pay for that person. Such gifts usually have little value and are intended to create warmth, positive feelings and expressions of appreciation, or can be given in the spirit of friendship and continue to maintain good relationships. For example, some ethical and appropriate common gifts are provided with a bottle of wine, flowers, framed photos, some small souvenirs for events, calendars, posters, or any number of small relief gifts offered through advertising professional residences, which can be personalized A gift for the recipient's name. As an accepted example of such a small gift, the business community has accepted many of these premium services. Some owners are even board members of local chambers of commerce, which demonstrates widespread support for this quality gift giving as a recognized practice of ethical form. Some members of the Chamber of Commerce also offer sweepstakes prizes that are designed to be recognized by the company, but no one has any conditions attached to the prize. Therefore, as a company manager, you can ethically provide such rewards.
However, it is unethical to provide a bribe or kickback. A bribe is a gift or money payment that affects someone doing something, and a rebate is a gift or money paid for the value paid after the exchange. The difference between giving a gift and bribery is that a bribe is enough to affect someone doing something or not doing something, and paying a kickback afterwards, and the gift has no such expectation. For example, a bribe may take the form of an expensive free trip to a travel destination made by a hotel or resort in exchange for a promotional hotel or resort, and a rebate may provide a free trip after the transaction is over. Usually hotels or resorts offer free travel journalists, meeting planners and travel agencies to introduce their hotels or resorts, but if you don't expect journalists to write a favorite article, meeting planners must book, it's ethical to have a meeting there, or a travel agency Had to favor their hotel or resort instead of another hotel or resort, it would be a better deal. However, it would be ethical for journalists, conference planners or travel agencies to make voluntary decisions based on the best choices for readers or clients after the trip.
The key difference that marks the line between morality and immorality is the size of the item offered as a gift, and the expectation that someone will act in response to receiving it or receiving it in the future to benefit the provider of the project. Unless they receive a gift, they will not take action. If this effect causes the recipient to act in a way that is harmful to others, such as providing poor service or a more expensive service because of receiving a gift, the impact will be a greater ethical violation. A worse break is to provide harmful products or services, such as a wholesaler who has died or injured some of the participants by an inexperienced tour guide.
Orignal From: When commercial reciprocity is appropriate and inappropriate
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