Yesterday
In 2009, forecasters expect Volvo franchise to die in the US market. "Car News" report on August 3, 2000:
The huge industry shocks of 2009 are not over yet. At least two major players, Opel and Volvo's ownership remains to be determined, and one person may influence another.
The Wall Street Journal said that Ford has put pressure on Volvo's bid to try to get a better price. The Wall Street Journal quoted sources as saying that Ford would wait for General Motors to complete the sale of Opel. Ford hopes to cause Volvo's losers to focus on Volvo.
Before 1998, "a free Volgo community across the country, from Cambridge, Massachusetts, to San Francisco, a typical Volvo driver is a family of intellectuals, usually an architect or university professor who appreciates the inherent anti- Consumers tend to be obviously out of date Volvo, but he also wants a well-made, most important, and safest car. "Volvo Buyer Demographics, Forbes Magazine, Charles Dubow, May 12, 2003
Nowadays
Fast forward for a few years, in 2011, Motoring magazine reported that "Volvo's buyer population is changing. The type of buyer is different from 10 years ago." Volvo Cars Australia Managing Director Matt Braid said that Volvo buyers in the new era favor safety. Joshua Dowling, December 14, 2011
Who is the Volvo ordinary driver today? Typically, university education professionals are between the ages of 30 and 50. The average income is above 80k. Even mixed male and female buyers. See: https://answers.yahoo.com/question/index? Qid = 20080514173953AADF8HZ
"...the average 60-year-old buyer is 45 years old, family income is more than $100,000, and it's easier to become a woman. Life is in crisis and you can afford any car you want. By comparison, it's more expensive. The BMW 3 Series has a young, 39 masculine demographic, and interestingly, household income is low. Volvo buyers prefer power rather than safety, Joshua Dowling, December 14, 2011.
"However, Volvo, which attracts many young people, is the S60 Polestar." Ibid.
Today, cash is pouring in. In 2016, Volvo's operating profit increased by 66% to 11 billion Swedish kronor [US$1.25 billion], revenue was US$20.2 billion, and operating profit margin was 6.1%. Its cash reserves are $4.3 billion, up from $2.9 million in 2015.
Volvo is increasing its small market share. Their sales are increasing rather than decreasing. They also invested $500 million in a facility in South Carolina with a capacity of 120,000 units. [The normal production track is 60,000].
The plant will begin to take off the assembly line from 2018 and will employ up to 2,000 people over the next decade. "In the long run, it can accommodate up to 4,000 people."
It will use the company's proprietary Scalable Product Architecture [SPA] platform, a modular approach - similar to the Volkswagen Group's system called MQB - allowing the design and production of a wide range of vehicles on a single mechanical platform. Clearly, the factory's portfolio of Charleston Harbor [30 miles away] is important to make financial advice work. At the factory, Volvo said it will manufacture "the latest generation of Volvo models sold and exported in the United States." Source: Forbes Magazine, May 11, 2015.
In any case, Volvo is now successful. Last year's global sales were 534,127 units, almost 200,000 more than the 2009 sales. These data make Volvo's ambitious statement in 2011 increase sales to 800,000 in 2020, which does not seem to be much.
Orignal From: Volvo's Chinese awakening
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