Sneaky copywriting skills allow you to sell your products or services using competitors' products or services

If you want to know how to use your competitor's own products and services from

Oppose from

 They - add an extra layer of persuasion to your sales letters and ads - and this article will show you how.

Look, although you may not want to admit them, you have competition. If you don't, if you find a virgin market in some way, then no one else on the planet knows, then you will apply it one day.

But the point here is that you have competition. Everyone is doing this. One of the things most people try to do in our ads is to ignore them and behave as if they don't exist.

Sometimes this is a good idea, but as you will see, you can also take advantage of your competitors in your copy.

how about it?

Simple: You admit them... then from

Abolish from

 they.

In other words, you will tell them your competitors right away... and then why they choose you.

For example, this is a copy of a running ad that is telling people about street battles:

"You can better learn the martial arts of the championships – such as Brazilian Jiu Jitsu, Karate, Taekwondo and even boxing. You will have a referee and a lot of rules to make sure you don't want to Injury yourself or anyone else..."

In this case, the ad completely invalidates the competition of the person who wants to learn the core battle, not just "martial arts" or other sports-related combat skills.

If you really want to add some power to your copy... boldly tell your readers to compare you to your competitors. You can use it in your body copy, even using something similar in your warranty:

"Try our widget. If you think it will never break the small parts sold by Company X, please return it and get a full refund immediately..."

Do you see how this works?

You are actually using the weight and strength of a competitor's product or service to fight against yourself.

You didn't try to pretend that you didn't have a competitor, but actually declared them to exist correctly... and then turned it into another reason people bought from you.

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