What constitutes a successful jingle activity? In this article, we will examine and listen to 4 successful jingle activities and look for key factors for success.
Jingle Campaign #1, Mr. Chau's Chinese fast food: Click on the Sound Advantage website listed at the bottom, click on the "Sounds" page, and then click: Mr. Zhou's Chinese fast food.
This image of radio and television music has been the cornerstone of Mr. Zhou's campaign since 1996 and is still popular today. During that time, he has increased from 6 regions to 22 regions.
We were asked to find a creative and interesting way to reach out to a comprehensive demographic [including children], with as many full menus as possible: 60 radio points. We think that Mr. Zhou's menu diversity needs to reflect the diversity of ideas, so we buy a variety of characters and singers, and put them together into a fast-paced music track, with chopsticks percussion instrument embellishment.
The second event was the Northern California Ocean Society's six radio and television shows in the San Francisco Bay Area, Sacramento and San Jose, California. Their goal is the A35-64 demo, but it is also expected to appeal to children. We chose reggae music as a vehicle and interesting lyrics with great vocals for the boating lifestyle. The event was a reliable new event but it was a great success. Again, at the bottom of my Sound Advantage website, click on the "Sounds" page, then click on: NorCal Boatshows "Only In A Boat"
Campaign No. 3 is national: 30 TV commercials [clambling] we wrote and produced for DAB [low-carbohydrate] beer. They hope to target specific female viewers aged 25-34 through this low-carb product. They asked us to make some music crossovers between the bracelet and Sheryl Crow. Again, this is a successful sport for them. Get the DAB by clicking on "Sound" on my website listed below, then click: DAB Beer "Grab A DAB"
Sport #4, Petaluma Car Plaza has a huge electronic sign on Highway 101 in northern California, which we think is the focus of their campaign. We decided to write the Gospel Revival style song "put them on the map": "I saw the sign of Petaluma", we are in the gospel opera actress Jenny Tracy [from the Whitney Houston band] Sing. Click: Petaluma Car Plaza
In order to create a truly successful clang brand promotion campaign, a chaos/music production company must be willing to help you find the most effective way to help you position your product [or service] with a sense of creativity and integrity. We spare no effort to get the best ideas and the most unique talents, let our customers shine on the TV channel. You should expect the same as any company you choose to work with. Don't pay less.
Orignal From: Jingles - What constitutes a successful jingle event?
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