Indian colorful fashion trends
With the advent of the end of the 20th century, the end of all speculation created a more pragmatic and pragmatic environment and made the fashion business more stable.
from
In the 1950s, 1960s and 1970s, Indian fashion scenes were not completely colorless. It is exciting, stylish and very elegant. There are no designers, models, stars or fashion design brands in the country to show off. The value of clothing depends on its style and fabric, not on who makes it.
For any unfamiliar tailor, it's so chic and stylish, he can make a piece of clothing for a few rupees, providing the perfect fit, finish and style. This high society lady is proud to be able to get a good deal and name the final result.
In the 1960s, the tight kurtas' churidars' high-haired girls were the trend of women. This is an era of naughty and celebrations full of art, music and film, determined by limiting and accepting the liberation of new materials such as plastic film and coated polyester fabrics.
In the 1970s, foreign and domestic exports of traditional materials increased. Here, international fashion has already arrived in India before the MTV culture, with bold colors, floral patterns and flared pants. Synthetic products have become fashionable, and disco culture has influenced fashion scenes.
It was in the early 1980s that the first fashion store and Ravissant ' opened in Mumbai. At that time, the retail price of clothing was four digits. The 1980s was an era of self-awareness, and American designers like Calvin Klein became popular. In India, the silhouette has become more masculine, and "salwar kameez' has a shoulder pad.
With the development of the Mumbai designer store, the elegant fashion design culture has become a trend for Indians, accompanied by heavy price tags. There is no doubt that expensive clothing is at the bottom of fashion. But customers immediately turned into haute couture discounts, and they were convinced that the word was an elegant fashion design culture that meant it had to have a higher price tag.
Clothing is sold at incredible prices simply because the designer decided to draw attention by making gorgeous costumes and associated with the right shows, celebrities and events.
After that, the fashion show turned to competitive events, and everyone tried to surpass another in themes, guest lists and media reports. For any newcomer, the fashion business was the number one professional art at the time.
In the 1990s, the last decade of the millennium, the trend toward a sharp decline in pairings returned with ethnic wear and tear [today, India's national clothing market is considered to be 900 billion rupees]. This led to a recession and economic recession, selling at all costs and continuing to keep the limelight. With the fierce throat competition and the good sense of the customer, the inevitable thing happened. The price tag that once reached its peak began their down journey.
At that time, the recession was not only reflected in the price tag of the clothing, but also in the business of the fashion show. More models, dance directors, makeup artists, hair stylists and designers are pouring into their business.
The fun and party time in the Indian fashion scene did not end, but continued. This is a point. At the beginning of the 21st century, it reached a certain level of stability. From there, new designers and models and some reasonable designs; fashion hype speeded up its speed.
The Indian fashion industry is expanding globally
For the global fashion industry, India is a very large exporter of fabrics and accessories. Around the world, Indian ethnic design and materials are considered important aspects of fashion houses and apparel manufacturers. In terms of fabrics, India is also one of the biggest players in the international fashion industry while looking for fashion.
from
India's strengths depend not only on its heritage but also on its raw materials. Around the world, India is the third largest cotton producer, the second largest silk producer and the fifth largest manmade fiber producer.
In the international market, the Indian apparel and fabric industry has many fundamental aspects of compliance in terms of cost-effectiveness in production, rapid adjustment of raw materials, sales, and broad preferences in apparel design. , beadwork, aari or chikkon embroidery, etc., as well as cheaper skilled labor. India offers these fashion apparel to international fashion houses at competitive prices, shortens delivery times, and achieves an effective monopoly on design, including elaborate hand-embroidered – world-recognized.
India has long been considered the default source in the field of embroidered clothing, but the change in the rupee against the dollar has further lowered prices, thus attracting buyers. As a result, international fashion houses took away custom-made items, and the finely crafted pieces were sold at very cheap prices.
As far as the fabric market is concerned, the range available in India can both attract buyers and confuse buyers. The basic judicial expectation of choosing fabrics is the current trend in the international market. Most of the production tasks took place in some parts of Chapa town in the eastern state of Bihar, a name never heard of. Here, fabric manufacturing is a home industry, where the range and quality of raw silk produced is believed to be rough production methods and equipment - tussars, matka silk, phaswas, your name, they can design it. Surat in Gujarat is a collection of amazing jacquard, mossy crepes and georgette gauze - all fabrics used to create dazzling silhouettes are needed all over the world. Another Indian fabric design designed for the history of fashion is the "Madras Check", originally used for the versatile "Lungi", a simple lower body wrap worn in southern India. Crossed the handkerchief, tops, household items and things that almost anyone can think of.
Recently, many designers have begun to use traditional Indian fabrics, design and tailoring to enhance their collections. Ethnic Indian designs with batik ties, tie and dye or vegetable block printing are in not only in India but also around the world.
In India, folk embroidery is always associated with women. This is a way for them to express themselves, and the designs they produce depict their native culture, their religion and their desires. Women use embroidered clothes for their own personalities. People associated with herders' occupations are ready to embroider animal decorations, decorative covers for the horns and foreheads, and the Kabaki rabbits in Gujarat do some of the finest embroidery. Embroidery works are made during festivals and weddings, and these decals are called "Dharaniya'". One of Saurashtra's important styles is Heer' embroidery, bold geometric patterns, silk weaving. Mutwa women in Kutch Banni have fascinating embroidery, they make beautiful embroidery, design patterns and stitch-sized mirrors, and Gracia jats uses geometric patterns on the shackles of the long skirts. In addition, the most beautiful appliqué quilts are also produced at Kutch.
Beaded clothing embellishment is another area of international market demand. Beads are used to prepare garlands and other accessories, such as belts and bags, and these patterns are now also available for haute couture evening wear.
from
According to a survey, Indian women have recently abandoned traditional suits such as T-shirts and shorts because they feel more comfortable with skirts and trousers than with saris and salwar kameez. It is reported that women spend only $165 million on pants and skirts, and men spend $1.74 billion on pants. As more and more women go to work, the [combined] brand pants and skirt market has a sales growth rate of 27%. Women think Western clothing is more appropriate, especially when working or using public transport. Many corporate offices also favor employees wearing suits.
In India, Western inspiration is increasing due to the influence of television and movies. In addition, shopping malls selling branded clothing have sprung up in India, fascinating young people. Recently, brand-name clothing has been promoted through chain stores such as Shopper's Stop, Pantaloons, Westside, etc. Raymond and TCNS have also established specialty stores for designer clothing such as Be: and W.
from
Indian fashion industry market
Recently, a report pointed out that the Indian fashion industry can increase from its net worth of Rs 20 crore to Rs 100 crore in the next five to ten years. Currently, the global designer apparel market is priced at $35 billion, a growth rate of 9%, while the Indian fashion industry has only created 0.1% of the international industry's net assets.
It is estimated that the Indian clothing market totals approximately Rs. 20,000 crore. The size of the branded apparel market is almost a quarter or 500 billion rupees. In turn, designer clothing accounts for nearly 0.2% of the branded apparel market.
At present, the designer's clothing department's maximum sales are about 2.5 billion rupees, and the turnover of other well-known brands is reduced by 1.0-1.5 billion rupees. Given the growth prospects of the Indian fashion industry, these figures are not very promising.
The image of the fashion industry
o The organized market for designer clothing is approximately Rs. 250 crore
o Designer...
Orignal From: Indian fashion industry
No comments:
Post a Comment