1. Design a locked version
Logos often carry branding information and are often referred to as tag lines. Logos and slogans must work effectively together and do the same in their personal capacity. The combination of two elements is called locking. Designed to achieve cohesion and harmony between your logo design and company slogan.
2. Avoid doing too much
Don't try to add too much to the logo design to try to do everything. The logo does not need to reflect all aspects of the organization's history, products or services. The computer manufacturing business does require a computer on the logo to take effect, such as Apple Inc.
3. Take away unnecessary things
Use subtraction to eliminate redundancy in your creatives. If the logo requires every element you add to it, keep asking yourself. Remove any elements that cannot be rationalized. The simplest logo design is most likely the strongest.
4. Create versions of various sizes
Trying different logos will reveal if the design is diversified enough. If your logo is only beautiful and amazing on your high-definition display, and loses all the characters of 100 pixels, turning into an incomprehensible spot, you have trouble.
5. Responsive logo design
For logos that are primarily used for apps and websites, consider thinking about making them responsive. It is not always the best solution to make the logo bigger or smaller depending on the context. As device features and content areas increase, you will have to add additional details.
6. Make it clearly legible
Your customers may need a vector version of the logo to separate, scale or cut them. Once you have a design, print out the type and weight changes, as well as the inverted version of the logo. As long as things get caught up in it, look at them.
7. Create a non-printing variant
You also need some variations to understand how designs work on mobile devices, computer screens, billboards and even uniforms. Create badge versions, clear and grayscale for smaller spaces. The logo may require a slightly different version to be recreated in cotton embroidery.
8. Make it fresh
As with most logos, your design may take years to use, so avoid using trend styles or fonts that will soon appear.
9. Don't confuse the brand with the logo
When designing an organization's identity, it's important to understand that the logo is more than just a brand. If your logo is primarily locked to the tag line, please provide this example during the initial presentation.
10. Maintain the correct tone
As a logo design company, your logo design must represent the company's professionalism, and visual humor may not be suitable for most places. Use fonts and graphics that summarize brand emotions.
Orignal From: Graphic Designer Tips: Logo Design Features and Business Considerations
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