The fashion industry does look very small and saturated but it is like an alternative universe when you enter. There are many market segments that need to be discovered because they need to wear clothes and feel good when they need to wear clothes, and it remains a thriving business to the rest of the world. If you're going to start using new tags, understanding the industry and where you want to locate tags is a key point to finding the right direction for your business and products. Let's first identify the unique market segments, and the uniqueness of these market segments, and why you should put your business at the same level.
As of now, there are about five market segments in the fashion industry. They are usually distinguished by levels, pricing, and procedural nuances. These market segments are high fashion, ready-to-wear, mass market, eco-fashion and niche fashion.
high class boutique
Fashion-specific labels, mostly hand-made or hand-crafted; haute couture is the most luxurious, most laborious patterns and fabrics, as well as materials made beyond the magical display materials, to the most affluent women sales segment The pinnacle of the work. When they are actually used to measure the company, they will use the word carelessly. Haute Couture is a brand strictly controlled by Chambre Syndicale in Paris, and only a few houses are marked as high fashion stores. Christian Dior, Chanel, Givenchy and Elie Saab all have the right to be called Haute Couture. This market can be called a niche market because it only caters to a very small, privileged person who can spend $20,000 to buy a suit worth more than $150,000 or more for a beautiful embroidered dress. It requires the audience of Chambre Syndicale, so if you want to be a complete haute couture house, you need to build your own brand and showcase a refreshing fashion.
Ready to wear
This began in the 1960s as a substitute for haute couture. These can be purchased in standard sizes. This is one of the biggest money-making organizations in fashion companies, and they will also advertise and display most of their efforts. If fashion is held twice a year, the ready-to-wear clothes can be run in several different ways, from traditional spring and summer fashions, to pre-autumn and professional families of resorts and other children and even pets. This is a huge industry. Ready to wear in a few small sections including luxury ready to wear. Most Haute Couture boutiques have their own easy threading, a mile less than haute couture, but still very expensive. Then there are diffusion lines that cater to more fashion audiences, but the prices are still similar. High street lines are usually less expensive.
Mass market
This is where most people buy products. If you are just getting started, it would be great to start from here and then move forward or diversify. The mass market is usually sold at very cheap prices, but with different influences, such as more labels on department store clothing. Boutiques usually offer a wide variety of fashions, including working class, leisure, everyday and glamour/evening. Young companies can start here and wear labels at any time, and the latter is perfect for those who want to create a stronger business impression.
Ecological fashion
This is a unique market that focuses on environmentally friendly materials and processes. It needs more creativity to change fashion and make them more fashionable, but it costs very well because there is an emerging market, especially those who like environmentally friendly choices.
Niche fashion
This is mainly concentrated in specific areas such as underwear, jewelry, hats or shoes. This is another great option, making it easier to sell or market boutiques or online settings than clothing.
By understanding the various aspects of fashion and its different fields, one can easily decide the best choice and ultimately plan the business and future strategy.
Orignal From: Fashion career: revealing the market segmentation of the apparel industry
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