Every year, the company spends thousands of dollars on cross-cultural training for its international assignees. This fee is an investment in employees, ensuring their successful mission abroad, and investing in the company to ensure continued success in the international market.
Although cross-cultural training is becoming more popular among businesses and multinational companies, it has not yet become popular in the sports world. Sports teams and clubs are very international, and I think they are much more profitable than a large international company. When acquiring or trading new international players, Real Madrid and the New York Yankees lose more than foreigners in Pepsi or Pfizer. Let's take a look at the numbers.
The average cross-cultural training program costs about $5,000. Cross-cultural training companies believe that this is only a decline compared to the total cost of international missions. PriceWaterhouseCoopers found that the average international transfer fee per transferee was $1,032,000. So, when he moved from New York to Berlin, don't invest in Mr. Garcia could cost the company more than a million dollars. Why not pay thousands of dollars to ensure his success? After all, cross-cultural courses only account for 0.5% of the total international mission costs.
So what about the sports world? If you are willing, their international mission costs or the relocation of players will make the "company" international mission out of the water.
In 2002, China's Yao Ming was selected by the Houston Rockets, earning $18 million in four seasons and earning $4.5 million per season.
In the same year, the Yankees acquired Japanese baseball player Matsui Hideki. Matsui signed a three-year contract worth $21 million. That is $7 million a year. Relatively speaking, Matsui's cross-cultural training is only a penny operated by the Yankees.
In 2009, Real Madrid paid £130 million to bring Kaka [Brazil] and Cristiano Ronaldo [Portugal] to their club. This is about $200 million! The cost of providing cross-cultural training to only one of the players is only 0.005% of the total Royal Madrid penalty.
So why should the sports community be interested in cross-cultural training? Because if your newly acquired star is homesick or has problems adapting to his new culture, you may only spend millions of dollars. According to ESPN.com, "it usually requires foreign players to adapt to American culture for at least two years and perform best." Intercultural training can help make this adjustment and make the transition of athletes smoother. Let's take a look at some unsuccessful international relocations in sports.
As early as the 1960s, the Cincinnati Reds signed two Venezuelan shortstops: Concepcion and Mata. Everyone said that Mata has better skills and will definitely surpass his compatriots... but they are wrong. Mata did not live up to the hype, and Concepción continued to help the Red Army win two world competitions. But what if Mata is considered a better player? According to Salat Ayaga, director of Latin American operations at Philadelphia at the time, "the difference between them is not to support or fight, but Concepción accepted American culture and learned English. Mata has never done it. Adjustment." Artiaga has written two manuals for the Major League Baseball to help players transition.
In 2009, Adriano Leite Ribeiro [Adriano] returned to Italy from Italy on the grounds that depression and the need for rest were his main reasons. News reports about Adrian returning to the country often refer to his unhappiness and loneliness as a driving force. As most cross-culturalists know, this is the main reason why foreigners return to international missions as soon as possible. Feeling sad and lonely is a key feature of cultural shocks.
Players are not the only players who suffer - their family members do the same. Spouses are usually the most dissatisfied with the new initiative and are often the primary reason for expatriates to return home early in their careers. The same is true for sports families. Bring your spouse and children to another country where they must learn new cultures and languages, which can be very difficult and puts tremendous pressure on the family. Take football player David Beckham and his wife Victoria as examples. David started his career at Manchester United when he was 17 years old. In 2003, he signed with Real Madrid [Spain] and stayed for four seasons. In 2007, David moved from Manchester United [UK] to the Los Angeles Galaxy [USA]. After David moved to AC Milan [Italy], Victoria and their three sons could no longer be separated and moved to Italy with their father and husband. All these international moves will definitely affect the entire family.
Athletes relocating to other countries will certainly benefit from cross-cultural training for themselves, spouses and children. Not only do we need to overcome the differences between cultures, but also the differences in the way we move between different countries. The coach style can be different and the team dynamics are different. Considering that there is relatively little investment in cross-cultural training programs for professional athletes, people will think that more sports clubs will provide this service to their players. I hope they will soon.
Orignal From: Athlete cross-cultural training
No comments:
Post a Comment