5 tips for typography best practices

This is my first year at Typographics 2018. Plankographics 2018 is a conference for typography enthusiasts around the world, held at the Cooper Union. Team members from San Francisco, Berlin, Buenos Aires and Japan; it really feels like a real international experience.

I had the opportunity to participate in the Typographics conference and the TypeLab section. Here are some highlights of the group/group meeting that I really like:

1. Emojis = Picture + Character [Jennifer Daniel, Google Emoji]
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Emoji is an image that can be converted to different meanings on different devices. Jennifer gave an example of how the "dumpling" emoji looks different on different chat platforms - every culture has dumplings!
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I found an interesting tension in this statement -- emojis should have a consistent user experience [cross-platform], but still be personalized for the user.

The ubiquitous type can cause confusion for users [Mr. Keedy]
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Mr. Keedy created the popular font Keedy Sans in the 1990s. After 10 years, this font is considered "not cool" and can be seen everywhere. Keedy sans is used for girls' makeup packaging and bars. Due to the lack of branding, this can lead to a bad user experience. Last year, Mr. Keedy updated his fonts - to create larger customizations and to allow Keedy fans to layer fonts for interesting visual effects.

Braille is a typesetting [Ellen Lupton, Cooper Hewitt]
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Allen talks about how blind people read Braille in a unique way - keeping it physically. She also showed the experience of a blind person watching a music video by displaying an accessible voiceover.

Brands combine content and design [Gale Bichler, NYTimes]
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Gale expressed dissatisfaction with how the New York Times [New York Times] made itself a publication that could test multiple fonts. NYT can use different types and a large number of fonts as illustrations. If someone picks up a page from the floor, they usually tell it from the New York Times because of the brand.

Picking a font is like eating ice cream. [Veronika Burian and Jose Scaglione, Type Together]
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When combining fonts, pay attention to mechanical and organic feelings. Veronika and Jose talked about how people like humanistic fonts, with a hand of calligraphers. Ideally, you should find a balanced font to share a common language.

The most important theme is that typography is extensive and spans a variety of media. Visual languages ​​include symbols, Braille and audio titles. The challenge now is how to design the best experience for these new forms of language.

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