The art of excellence in marketing lies in being able to position your product in the minds of buyers as a product that meets their specific needs and desires. This well-known marketing concept is very powerful on the family stage. "Targeting" focuses on what you think about the buyer, not what you do with the product. In other words, home buyers do not need to carry out expensive renovations and renovations that can have a profound impact on buyers. Small improvements can have a big impact. For example: very thorough cleaning, removing unnecessary furniture, and removing clutter. In our series "The 12 Days of Staging", we'll show you some simple tips and tricks to speed up the sale of your home or list.
Day 1 Positioning: Let homeowners actively carry out the "positioning" process when selling homes. A good source of information is nearby: use people's opinions. Investigate how friends and family feel about the look and feel of your home. Ask them to write down their comments to ease any discomfort in criticizing your home. After all, most homeowners who are forced to sell in this market know that this is not easy. Let them complete the task to speed up the sale of their home. The days of simply putting the house on the market without any preparation and selling it in hours or days have long ceased to exist.
Day 2 Curb Appeal: Many times the curb appeal is the first in our list because it is indeed the first impression. This first impression is very important because it sets the tone for the way buyers look at the rest of the house. The clock begins to tickle on the side of the road, and within fifteen seconds, the buyer will form an attitude towards your house, whether positive or negative. Buyers will then seek to reinforce their positive or negative initial impressions throughout the home tournament. By making the first impression a positive impression, buyers will seek other positive aspects of the home to reinforce their initial impressions.
A good exercise to let the ball roll is to stand in front of your home, with the key "buyer eyes", write down everything you think of. It is difficult for any seller to see all the defects in their home, but this is critical to the success of the sale. To help you with this task, ask your trusted friends, neighbors and family about what they saw when they stood at your doorstep. Ask them to be honest and honest, or invite them to write down their comments and put on their hats, only to be pulled out after everyone has commented. In this way, you can get better results and avoid getting people uncomfortable about criticizing your home.
Day 3 "Kitty Kitty": Who doesn't like the sound of a cat licking in your ear? So soft, so fluffy... so SMELLY! Well, not always, but the smell of cats can be a big problem for home sellers. As the cat owner himself [or "captive" as most cats say], we know how stinky kittens are sometimes. For homebuyers, this problem may mean the difference between the buyer who looks and the buyer who runs out.
1. In the days when you know that your home will be displayed, consider taking a cat ride in a car. Cats are used to being in the car, and most people like to ride. [Note: Don't leave your pet unattended. Especially on warm to hot days. Cats may overheat, if left in the car, it can cause brain damage or death. Dogs too!]
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2. If possible, move the bin to a remote area on the day of the show, or better yet, move it out of the house.
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3. Pick up any wet food. In addition to looking very unattractive, there is a high paradise!
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4. Grab the bin as often as possible and replace it with fresh garbage every few weeks. Your cat and potential buyers will thank you.
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Have you noticed that your cat will produce unimaginable hair? We think so. Let it sweep away. We know that this is a never-ending cycle, but our job is to help you sell your home. The tufting on the floor made the buyer think it was a "dirty house", which was the last impression they needed.
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Katie walked outside the trash can? If this is a new problem, you should take them to the vet. Cats can get crystals in the urine, which can be fatal if left untreated.
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7. Help is coming soon! Take a look at "Stink finder"! This tool is a great way to discover what the kitten has been doing. Also known as the black light, you can purchase it at your local pet supply store. Just turn off the lights and walk around the walls of each room. If the kitten makes a mess, it will appear in the light. In addition, move every inch of carpet. [Keep the blinds closed so your neighbors won't think you are crazy, because you are squatting in the darkness in the dark light, your hands squatting.]
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8. If you find a suspicious area, you need to confirm with a good old fashion scent test. [For those who are not familiar with the obvious smell of cat urine, it is best to describe it somewhere between ammonia and the most imaginable stench. Consider your own warning.]
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9. After your blood pressure returns to normal, it is time to solve the problem. Fortunately, there are many good products on the market today. First, pull up the carpet and seal the concrete to eliminate the odor. [Kilz is a good product] Cat urine does not lose its smell so you must seal the source of the smell. Next, either clean the carpet professionally or buy an enzyme cleaner from the store. If the kitten has already used Kilz on the wall or skirting board to repeat the first step above, then redraw the wall. [Cat is not very interesting?!]
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10. Finally, keep your home as clean as possible. Pet dander is a real problem, for some people, so clean, clean, clean, and often replace the air filter. Buyers who sneeze at the front door are likely to not become buyers who want to buy a home.
On the fourth day, it can be pointed out that the point is that the focus of the entire family is particularly important. They pull the buyer into a space, bring emotions, and tell stories about the details of the house. Each region has a focus, and each focus must maximize the positive impact on home buyers.
As a seller, ask yourself some thorny questions about the focus of your home. Write down the questions and answers, then ask friends and family to answer the same questions. You may be surprised by some answers. It is difficult for people to be fair to their families.
Use the following questions as a template:
1. What was the first thing someone noticed when they walked into the room?
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2. Is it positive or negative?
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3. What is the focus of this room?
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4. What should be the focus of this room?
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Is this positive or negative?
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6. Does it compete with another point of contact?
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7. How do we supplement the Coordination Center?
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8. Does your seat enhance the focus?
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9. Will the focus pull you into space?
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10. Is the focus light, clean and fascinating?
Once you've determined the focus of each room, be sure to emphasize its positive attributes so that it naturally draws the buyer's attention and provokes a positive emotional response. Buyers' appeal to beautiful focus is not just cute, it can also dilute any negative factors that space can bring.
Day 5 in the closet: The closet of the entire family is important, but it is often overlooked by the seller. Buyers who buy homes always look at the closet and check the size, function and capacity of the room, but not all buyers are looking for it. Buyers are also looking for a surface story. A well-organized wardrobe illustrates the number of sellers, the maintenance of the home, and the invisible details of the home.
Everything in the house and every space in the entire family, even the closet, must look the best.
Because you have to pack things, no matter how to solve a wardrobe from the main wardrobe.
1. Pack up things that have not been used for four months. For most of us, it accounts for about 80% of our wardrobe.
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2. Start with shirts, shirts, jackets, skirts and pants [if you have a walk-in closet, pants should be at the back.] Separate him and her parts.
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3. Make sure each item is facing the same direction [away from the door].
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4. It is best to organize the shoes on the shelf on the floor.
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5. Clean and clean up anything on the top of the wardrobe shelf.
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6. Organize any "loose" items, such as belts and scarves, in the corresponding box or basket at the top of the closet.
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7. Consider buying a cheap hat box/nested box to add a little dramatic effect.
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8. Consider buying a closet organizer [Target now has these], which is very attractive to buyers.
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9. Finally, since the closet usually does not have any natural light, make sure your artificial light is brighter by replacing the bulb and cleaning the fixture.
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10. Remember, preparing your home for sale is a time-consuming process, but will provide you with thousands of returns!
The closet is the area opened by the buyers, so it looks like a spacious, neat and orderly idea. The more neat you seem, the more your home buyers will see the house "take care."
Day 6 Dog Play Poker: What is "Art"? Webster's dictionary defines art as: quality, production, expression, or field, based on aesthetic principles, beautiful, appealing, or transcending ordinary meaning.
In selling homes, it is best to leave art critics in the gallery. In other words, your "dog playing poker" or Elvis' 5-foot velvet painting is not what buyers expect. Think simple, classic and neutral [yes, art can be neutral]. Landscapes, flowers and abstracts are a great way to soften walls without reducing the space available. We never know what the buyer's special taste is, and in high-risk games...
Orignal From: 12-day staging, family stage series
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