As humans, we use the visible spectrum to see and explain colors. The colors we see are red, orange, yellow, green, blue, indigo, and violet. They are all composed of various wavelengths (measured in nanometers) and are really small. In fact, there are more colors, but as humans, we can actually see them with the naked eye. We can use tools to view things such as infrared rays in the visible range.
There are additive and subtractive colors. The additive color can be used on TV or computer screens. So, when you add red, blue, and green primaries to the screen, you turn white. Use subtractive color when printing. So, when you add primary colors together, it will turn black.
I'm sure almost everyone sees a color wheel. The color wheel shows you the relationship between each color. For example, when one color is adjacent to another color, this is called a similar color. One example is red, orange and yellow. These colors form a similar color scheme. It is very popular because it is also found in nature.
When two colors are opposite to each other on the color wheel, we call them complementary colors. A good example is red and green, another popular choice during the Christmas period These are some basic knowledge, there are many things to learn, such as hue, contrast, saturation and so on. However, we can enter another time. Next, we need to understand the information we have just learned and understand how color relates to our emotions.
Color effects How do we see the world around us? It can affect our emotional and physical reactions to visual stimuli and can even control how we interpret these stimuli. This is why color is so important in graphic and environmental design, and why graphic designers, interior designers, and architects spend a lot of time understanding the effects of color and using it in the right way.
However, until recently, there was little emphasis on the importance and overall impact of color in the web design community. In fact, there seems to be a general Internet atmosphere where everything is possible and general network design.
However, the way we access the Internet, coupled with its growing influence on our daily lives, now requires a deeper understanding of the impact of color on designers. These designers want to create and attract visitors and effectively Websites that have a positive impact.
The use of color is one of the most powerful tools you use when designing a website, or any other medium that you try to cite or communicate with others. Color is so powerful that when it is used in a balanced and effective way, it can persuade, inspire and inspire, and it is so serious that when its overall influence is difficult to understand and misuse or inefficient, it can be completely Drive people away. In short, colors are much more complex than many of us praise.
The best way to use color is experimentation and observation. Test the color combinations to see how they make you feel. There is a chance that if you feel somehow, when you see other people do the same color. However, there are some basics that can help any designer.
Nature is your best choice when looking for good color combinations. Take the chalet on the grassland as an example. Here is a clear blue sky. The grassland is golden, and the blue sky will give you a good complementary color scheme. Blue and gold are opposite on the color wheel. The blue/yellow combination usually has a very calming effect. It can also be a symbol of the rich or royal.
Sometimes you want your color to reach POP. So using a high contrast color is very useful. Ever wondered why the road signs are in that bright yellow and black type? This is one of the simplest color combinations for reading. In addition it makes you notice. We are restricted by highway personnel, bright yellow and black highlights, we automatically notice.
Examples of some colors and their general meaning.
- White is considered pure, honest and pure colors.
- Black is the color of death and also represents darkness, gloomy and desperate. However, if used properly, it can also show elegance and refinement.
- Blue is the color of the sky and the sea. It represents depth, trust, security and imagination.
- Green is a color in nature. It represents life, vitality, nature, activeness, freshness and youth.
- Yellow is a philosopher and thinker. It represents hope and security.
- Red is the color of action and danger. It stimulates and stimulates the audience.
I can continue, but I think you understand that each color represents feelings and emotions. As a designer, your job is to pull these emotions out of the audience and make them really comfortable so that they can keep their time. Or quit, so they think they must have your product now!
Color can have a significant impact on your customers, so it means it will affect your marketing, your website, and your income. If not used properly, potential customers may leave your site soon. If used properly, colors can help bring in more money.
So, how does your site use color?
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Orignal From: Colors and Web Design - How to make them work together
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